Music became electric in the 1960’s, and so did the guitar. Kids across America were trading in their acoustics for something more modern and exotic. The irony was that they were learning how to play on Japanese guitars. Brands such as the once infamous Teisco (Tokyo Electric Instrument and Sound Company) were prevalent because they were cheaply made and easily affordable. As a result they had a reputation for being inferior in quality. Today, these guitars are valued as collector’s items due to the nostalgia attached to them, and because of their distinctive look. They are ornate with excessive switches and knobs, oddly shaped, and flamboyant in appearance. The “pawn shop” look of these eccentric instruments from another time became the inspiration for guitar designer Chris DiPinto.